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Re: Why MTV Doesn't Play Videos Anymore
MTV's ratings have never recovered since they stopped playing videos, which is completely mind-boggling. The thing is, there were some execs put in place at MTV who wanted the network to be more like a traditional television network and they hung their hats on their reality shows. They had a few successes with reality shows, but some big flops, too.
The funny thing is, it' well known a tiny MTV's budgets are. The moment a show becomes a hit and they have to start paying the creators more money, they cancel it. They literally cancel a show when it becomes a success becaue they won't pay the money to keep it on the air. That's why the shows have such a quick turn around.
MTV went downhill when the original creators left and Viacom took over.
Re: Why MTV Doesn't Play Videos Anymore
MTV only started going down hill when Lauren left The Hills.