You are not logged in. Please register or login.
- Topics: Active | Unanswered
- HiredGunz98
- Rep: 1
Re: Axl PWNS DR. PEPPER
Guns N' Roses’ Lawyer Blasts Dr Pepper
November 26, 2008 - Legal and Management | Digital and Mobile | Rock and Pop
By Andre Paine, London
Guns N' Roses' and Axl Rose's lawyer has castigated Dr Pepper, accusing the soda maker of failing to deliver on its "Chinese Democracy" (Black Frog/Geffen) free soda promotion, which the band was never involved in.
Beverly Hills-based Alan Gutman has written to Dr Pepper Snapple Group Inc. president and CEO Larry Young, accusing the company of operating an online redemption scheme that was an "unmitigated disaster which defrauded customers." Gutman is demanding that Dr Pepper makes good on its offer by extending the period for the offer; he also wants full-page apologies in The New York Times, Los Angeles Times, USA Today and The Wall Street Journal.
Gutman's letter makes clear his view that the original campaign was an "exploitation of my clients' legendary reputation and their eagerly awaited album" and "brazenly violated our clients' rights." He is also seeking an "appropriate payment... for the unauthorized use and abuse of their publicity and intellectual property rights," with the threat of further action if an acceptable offer is not made.
"Now is the time to clean up the mess," says Gutman.
Rose did not take any action when, in March, Dr Pepper put out a press release offering free soda to any American if the long-awaited Guns N' Roses album came out before the end of 2008. However, Rose has reacted to the news that fans have been unable to get their soda following the Nov. 23 release of "Chinese Democracy."
Dr Pepper's Web servers crashed under the demand for coupons that could be exchanged for free drinks. Dr Pepper extended the Nov. 23 promotion for an extra day, but the company's Web site was inaccessible for a substantial part of it.
"Dr Pepper was completely unprepared for the traffic to its site," says Gutman in the letter, describing the promotion as a "complete fiasco."
Gutman adds: "The entire point of your campaign has been to use public interest in Axl Rose and Guns N' Roses as a lure to increase consumer awareness of Dr Pepper." He further states that "mocking undertones" in the online promotional content represent a "raw and damaging commercial exploitation of our clients' rights," adding that the association is "even more damaging in light of your shoddy execution of your disingenuous giveaway offer."
The soda maker declined to comment. Dr Pepper was considering extending the promotion, according to a source close to the situation.
- Mikkamakka
- Rep: 217
Re: Axl PWNS DR. PEPPER
It's only an attempt to get more promotion for the album. CD comes out on a Monday and the next day there is a soda in every American's hands. Well....
- HiredGunz98
- Rep: 1
Re: Axl PWNS DR. PEPPER
They should make Dr. pepper buy 5 million copies of Chinese Democracy and then hand it out with every soda bottle .
- Mikkamakka
- Rep: 217
Re: Axl PWNS DR. PEPPER
They should make Dr. pepper buy 5 million copies of Chinese Democracy and then hand it out with every soday bottle .
It'd be pathetic. Do GN'R need to sue anyone to make him/her/it buy a copy?
Re: Axl PWNS DR. PEPPER
HiredGunz98 wrote:They should make Dr. pepper buy 5 million copies of Chinese Democracy and then hand it out with every soday bottle .
It'd be pathetic. Do GN'R need to sue anyone to make him/her/it buy a copy?
apparently so!:haha: Can we sue Axl for Chinese Democracy being a "unmitigated disaster which defrauded customers."
- HiredGunz98
- Rep: 1
Re: Axl PWNS DR. PEPPER
HiredGunz98 wrote:He is also seeking an "appropriate payment... for the unauthorized use and abuse of their publicity and intellectual property rights," with the threat of further action if an acceptable offer is not made.
Pathetic
"appropriate payment" should be Dr pepper bying an undisclosed amount of CD albums and then giving it out for free with every free soda...then they must take out full page ads and billboards bowing down to AXL