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- tejastech08
- Rep: 194
Re: The Lone Ranger Is Way Over Budget Again
This sounds like another John Carter-esque bomb for Disney. WTF is going on in their board room? They're lucky as hell they bought Marvel and bought ESPN. Seems like every time they try to do something on their own they fuck it up.
Re: The Lone Ranger Is Way Over Budget Again
Just because Johnny Depp is in it playing an Ian Astbury-inspired version of Tonto is not gonna be a savior of the film.
Dark Shadows was a big flop, and considering Depp's name sake and the built-in fanship of Dark Shadows shows that audiences are looking for something more.
The Lone Ranger is a far bigger and more popular brand name, and Depp of course is still Depp, and I highly doubt that they are up near a $250 million dollar balloon note (these predictions are RARELY precise or as high as predicted).
At the same time, I agree with Tejas... sounds like a flop in the making. When you make a $250 million dollar film, spend $100 million on promo, you have to make $400 million just to make $50 million bucks profit.
That's horrible.
Re: The Lone Ranger Is Way Over Budget Again
Dark Shadows was a big flop, and considering Depp's name sake and the built-in fanship of Dark Shadows shows that audiences are looking for something more.
The Lone Ranger is a far bigger and more popular brand name, and Depp of course is still Depp, and I highly doubt that they are up near a $250 million dollar balloon note (these predictions are RARELY precise or as high as predicted).
Yeah, Dark Shadows looked really shitty. Not even the prospect of seeing a blonde Eva Green could compel me to see that turdfest. To be honest, outside of the Burton films and the Verbanski Pirates films, Depp films don't really make a lot of money. I don't say that as a sharp criticism Depp takes on interesting characters and roles that others don't bother with.
I find the bit about the handcrafted train intriguing though.
Disney also has the yearly Pixar film they can rely on for profits. I'm not sure how much Brave will do though.
Re: The Lone Ranger Is Way Over Budget Again
Yeah Brave looks funny as hell, but it also looks like it has a potential to be one of Pixar's rare, if only, flops.
I don't see the Scottish gimmick being a mass appeal outside of Scots themselves, Celtic geeks, and Highlander fans.
- tejastech08
- Rep: 194
Re: The Lone Ranger Is Way Over Budget Again
Just because Johnny Depp is in it playing an Ian Astbury-inspired version of Tonto is not gonna be a savior of the film.
Dark Shadows was a big flop, and considering Depp's name sake and the built-in fanship of Dark Shadows shows that audiences are looking for something more.
The Lone Ranger is a far bigger and more popular brand name, and Depp of course is still Depp, and I highly doubt that they are up near a $250 million dollar balloon note (these predictions are RARELY precise or as high as predicted).
At the same time, I agree with Tejas... sounds like a flop in the making. When you make a $250 million dollar film, spend $100 million on promo, you have to make $400 million just to make $50 million bucks profit.
That's horrible.
Actually, you have to make a lot more than that just to break even. The studios do not get anywhere near 100% of the box office revenue. Theaters get a decent cut of the pie as well. That's not even factoring in taxes in all of the countries that the film is released. Bottom line is if you spend $350m making and marketing a film, you need to make in the neighborhood of $600-700m worldwide to break even.
- Me_Wise_Magic
- Rep: 70
Re: The Lone Ranger Is Way Over Budget Again
I'm excited to see Brave. The animations, music, and textures look amazing. The plot seems simple to understand and the characters seem quite enjoyable. I'm glad American cinema is finally shipping out some advanced female hero characterizations. I really want Pixar to fully recover from the Cars 2 disaster. Dreamworks I've been impressed with as of late except I wish they would stop beating their franchises to death (cough Madagascar cough) I'm hoping they don't make a How To Train Your Dragon 2 because it stood on its own with a solid conclusion.
When it comes to live action films for Disney, they just can't seem to create that magic without an overabundance in CGI. I thought John Carter was a good film; but I agree it had a ton of flaws with story structure and pacing. I knew it wasn't going to bring Disney back into the fore front of doing any kind of film and pulling it off.
It's hard for producers to make the right decisions in order to please an audience and budget in the same exact time period. Johnny Depp is a great actor and always tries to find something new or quirky within each character he plays. He is also a down to earth fellow from what I've hard which I respect about some celebrities. He helps bring in the money for audiences due to popularity. Personally if it wasn't for Johnny no one would of given a rat's ass about the recent Alice movie. Alot of people didn't know the other actors in the film until it came out especially kids and teens.
Re: The Lone Ranger Is Way Over Budget Again
Axlin12 wrote:Just because Johnny Depp is in it playing an Ian Astbury-inspired version of Tonto is not gonna be a savior of the film.
Dark Shadows was a big flop, and considering Depp's name sake and the built-in fanship of Dark Shadows shows that audiences are looking for something more.
The Lone Ranger is a far bigger and more popular brand name, and Depp of course is still Depp, and I highly doubt that they are up near a $250 million dollar balloon note (these predictions are RARELY precise or as high as predicted).
At the same time, I agree with Tejas... sounds like a flop in the making. When you make a $250 million dollar film, spend $100 million on promo, you have to make $400 million just to make $50 million bucks profit.
That's horrible.
Actually, you have to make a lot more than that just to break even. The studios do not get anywhere near 100% of the box office revenue. Theaters get a decent cut of the pie as well. That's not even factoring in taxes in all of the countries that the film is released. Bottom line is if you spend $350m making and marketing a film, you need to make in the neighborhood of $600-700m worldwide to break even.
There's no way that's true, unless studios make their money back with syndicated TV, with low production values, tons of hours of programming, and little money promo, usually using sponsor-supported ads.
The reason I say that's not true, is films making a half billion or more is RARE. There's no way Hollywood would keep doing it, if they are constantly doing it at a loss. More films made at that price point are flops than successes.
So they have to be making money elsewhere, like TV, in order to off-set the massive budgets for big release films, and their inevitable financial loss.
- tejastech08
- Rep: 194
Re: The Lone Ranger Is Way Over Budget Again
tejastech08 wrote:Axlin12 wrote:Just because Johnny Depp is in it playing an Ian Astbury-inspired version of Tonto is not gonna be a savior of the film.
Dark Shadows was a big flop, and considering Depp's name sake and the built-in fanship of Dark Shadows shows that audiences are looking for something more.
The Lone Ranger is a far bigger and more popular brand name, and Depp of course is still Depp, and I highly doubt that they are up near a $250 million dollar balloon note (these predictions are RARELY precise or as high as predicted).
At the same time, I agree with Tejas... sounds like a flop in the making. When you make a $250 million dollar film, spend $100 million on promo, you have to make $400 million just to make $50 million bucks profit.
That's horrible.
Actually, you have to make a lot more than that just to break even. The studios do not get anywhere near 100% of the box office revenue. Theaters get a decent cut of the pie as well. That's not even factoring in taxes in all of the countries that the film is released. Bottom line is if you spend $350m making and marketing a film, you need to make in the neighborhood of $600-700m worldwide to break even.
There's no way that's true, unless studios make their money back with syndicated TV, with low production values, tons of hours of programming, and little money promo, usually using sponsor-supported ads.
The reason I say that's not true, is films making a half billion or more is RARE. There's no way Hollywood would keep doing it, if they are constantly doing it at a loss. More films made at that price point are flops than successes.
So they have to be making money elsewhere, like TV, in order to off-set the massive budgets for big release films, and their inevitable financial loss.
Merchandising and home video help offset a lot of the losses at the box office.
Re: The Lone Ranger Is Way Over Budget Again
Studios make much more money off DVD sales, PPV, Rentals... Merchandising if they're lucky to have that kind of film/franchise.
Marketing kind of depends on the film itself. If you have a film that costs 135 million. It's rated PG13, you're looking about 30-60 million average. So you basically have a 200 million dollar film. Some films will spend 100 million in Marketing, but that's rare. So if you're bringing in 500 million off that movie, that's still good. What hurts? Taxes and paying actors (like Tom Cruise who want a 30% take of the profits) and directors their back end deals.
Tej isn't far off, but the studios make a ton off a theater run. The theaters themselves only make about 25-30% of a films profits during it's theater run. I think it's like 10% the first week a film debuts. The second week it's 15% the third week it goes to 20%.
I bet Madagascar 3's marketing budget was the same, if not more, than the films actual budget. They'll make that up in a week.
Plus, you have much different deals in place for overseas markets and they make TONS of money from that.
